Useful > Difficult: Building a PT Brand That Actually Connects
Update: 2025-11-21
Description
Guest:
Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing
In This Episode:
- Tony and Jimmy break down the real reasons PT content flops (and how to fix it).
- Why creating content that’s useful always wins over “content that’s hard to make.”
- How one YouTube video brought in 11,000 views without paid promotion.
- Why PT student loans might need to be capped — and what that means for the profession.
- The “Three Doors” strategy to turn strangers into patients, students, and superfans.
Links & Resources:
- ???? Tony’s YouTube Channel: Learn Medicare Billing
- ???? Dave Kittle’s Channel: The Dave Kittle Show
- ????️ Subscribe to PT Pintcast:
- Apple Podcasts
- Spotify
- YouTube
Connect With Us:
- ???? PTPintcast.com
- ???? Twitter / X
- ???? LinkedIn - Jimmy McKay
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